Bumper stickers have a fairly straightforward history. Starting out as an easy way for early drivers to advertise their businesses, the bumper sticker got its start on horse and buggies in the form of painted signs. World war two allowed for better application technology, and soon the stick-and-peel bumper sticker was born! Since widespread adoption of the bumper stickers in the 50s, chrome emblems have also become popular.

Bumper stickers soon became an easy way for businesses to market themselves and for drivers to display their opinions, preferences, passions and personalities. Specific demographics of drivers began to use similar bumper stickers, and no community of drivers besides those in pickup trucks uses quite as many bumper stickers as do the drivers of Subarus.

So why do Subaru drivers love their stickers? One reason may be that Subaru quickly became associated with artists, activists and young professionals who found the earlier outbacks and foresters affordable and reliable with enough space for all their needs. Another reason may be that Subaru as a brand has always been a bit quirky. It wasn’t until around 2014 that Subarus started adopting more mainstream styling preferences. Whatever the reason we here at Soobie Surgeons say be loud and proud! We love whatever bumper sticker you put on your Subaru, and we hope you continue to help keep the brand unique.