Subaru was created by a parent company, Fuji Heavy Industries (FHI). Fuji Heavy Industries is a fairly secretive organization that got its start as part of the Nakajima Aircraft Company. The allies considered the Nakajima Aircraft Company to be too large during their occupation, so it was broken up into smaller companies including Fuji Heavy Industries. FHI started manufacturing scooters under the name “Fuji Sangyo Co” before taking on automobiles.
In the early 1950s, FHI’s new CEO Kenji Kita wanted the company to create an automobile. FHI created a subdivision of its company called Subaru to work on their cars. Subaru is the name for the Pleiades star cluster, a personal favorite of Kenji Kita.
The first Subaru, the Subaru 1500 was created when Subaru sourced the engine from a Peugeot 202 and put it into their first sedan. The little sedan only saw about 20 cars come into production, but it proved Subaru was on the right track.
The first Subaru to use a boxer engine was the Subaru 1000. The successor to the 1500, the Subaru 1000 came about as an attempt by Subaru to differentiate themselves from a lot of other vehicle manufacturers at the time by creating a comfortable sedan without a cramped engine compartment. Their other Subaru, the Subaru 360 had begun selling well in Japan and oversees, but FHI and Subaru wanted to create a car that could compete domestically and internationally with some of its Japanese and American rivals. After reviewing designs from Porsche and the Chevrolet Corvair, Subaru’s first boxer engine came into production.
Cover photo by Juan Iacruz